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4 Common SEO Techniques Unofficially Supported by Google

4 SEO Techniques Unofficially Backed by Google in San Diego, CA

Google doesn’t have any plans to put out an official guide for all things SEO-related. However, the company has shown an increased willingness to answer questions and suggest certain techniques that may boost online visibility. If you do a little digging through the things Google has actually said, there are some SEO techniques they appear to unofficially back. The San Diego SEO experts at Saba SEO discuss four search engine optimization techniques that may be backed by Google.

1. Robots Directives within a Robots.txt File

The purpose of meta noindex tags is to prevent search engine crawlers from examining certain pages. It appears that Google prefers using robots.txt noindex over meta noindex tags since it’s a cleaner and less confusing way of telling the crawlers what not to index.

2. JavaScript-Injected Canonical Tags

Google initially announced in early 2018 that they would only process rel=canonical tags when a page is first fetched. However, it has since been discovered that Google does actually canonicalize targets of the JavaScript-injected canonical tags when this process is done via Google’s Tag Manager. While this process sometimes works, it’s generally not something to rely on.

3. Hreflang Attributes in Anchor Text

The purpose of the hreflang attribute is to let Google know which language you’re using in a particular page. Google previously said they neither officially or unofficially support using the hreflang attribute. However, evidence gathered from Google’s Search Console shows that anchor links with hreflang tags have been (sometimes but not always) picked up.

4. Ajax Escaped Fragment Solution

The beauty of using Ajax is that it eliminates the need for a complete page refresh. If you want your website content to be accessible to Google’s crawlers, you can rely on the escaped fragment solution and use a hashtag to dictate parameters so search engines can rewrite the URL appropriately. While Google said they are deprecating the fragmented solution method, there’s evidence suggesting this crawling scheme is still usable.

You’re more likely to see positive results with your online engagement efforts if you combine these SEO techniques with Google’s most important ranking factors. In a nutshell, key ranking factors include the quality and relevance of your content and backlinks, how accessible your content is when viewed on mobile devices, and technical factors like encryption, H1 and H2 headings, and anchor text.

Choosing the right SEO tools and techniques for your business can be a challenging task. Let the experts at Saba SEO simplify the search engine optimization process for you. We are among the leading San Diego marketing companies, with over ten years of experience in SEO. Our team can create a customized internet marketing plan for your business to help you boost your online rankings and acquire more customers. To learn about our quality-assured SEO services, give us a call at 858-951-1717 today.