Search engine optimization that’s done right can result in higher rankings, more meaningful website traffic, conversions, and beneficial interactions for your business. On the other hand, SEO that’s riddled with missteps, oversights, and mistakes can harm your reputation and minimize your online visibility, which is why the experts at Saba SEO, a premier provider of SEO services San Diego businesses rely on for high quality and unmatched expertise, present some of the deadly SEO mistakes you’ll want to avoid in 2020.
Mismatching Search Intent
Google now pays more attention to search intent for ranking purposes. If you deliver content that’s not meeting expectations, don’t expect much return on your investment. You’ll be more likely to deliver what searchers want in 2020 if your SEO strategy involves:
- Thorough audience research
- More specific keywords that reflect search intent better
- Solutions to specific consumer problems (pain points)
Using Outdated SEO Techniques
Keyword stuffing, link and article directories, exact match domains (EMDs), and reciprocal linking are just some of the outdated SEO techniques you’ll want to avoid in 2020. Search engines are smarter today, and they’re much better at spotting iffy or useless SEO practices.
Not Paying Attention to SEO Updates
Every now and then, Google will roll out a big SEO update, such as their mobile-first ranking policy. If you’re out of the loop on major SEO changes and updates in 2020, you could pay the price with penalties or decreased online visibility.
Forgetting Conversion Optimization
It’s one thing to attract potential leads and another thing entirely to convince those same leads to take a desired action. You’ll get more bang for your SEO buck in 2020 if you optimize content that tends to inspire conversions. This kind of content includes reviews, case studies, and detailed product/service descriptions.
2020 also won’t be a good year for your SEO if you don’t pay attention to brand searches and branded anchor text. Additionally, content written for search engines instead of real people isn’t likely to rank well in 2020. And don’t forget about mobile optimization and the importance of video content—which ranks faster than text—when fine-tuning your SEO strategy for 2020.
If you need help boosting the effectiveness of your SEO practices, reach out to the experts at Saba SEO, one of the most experienced San Diego marketing companies in the industry. Our team of specialists can help you with marketing campaigns, social media management, web development, search engine optimization, and much more. To find out more about our high-quality SEO services, give us a call today at 858-277-1717.