Focusing on search engine optimization (SEO) as your main digital strategy is the most cost-effective way to go. However, making mistakes can hurt your ranking and negate all the hard work you’ve done. The experts at Saba SEO, a premier provider of SEO services San Diego businesses rely on for high quality and unmatched expertise, list 10 common SEO mistakes to avoid.
1. Slow Site
A lot of sites focus so much on their content and keyword strategy that they fail to take care of the most basic issue—making sure their sites aren’t slow. Google considers user experience an important component. If customers jump off your slow site, your ranking will be lower.
2. No Local SEO
More than half of mobile users search for local products and services. If you don’t have your local information available for searchers, such as with a complete Google My Business listing, your ranking will be lower than your competitor who does. Don’t forget to include keywords for adjacent locations your business serves. You can rank higher than your competitor who has missed this important detail.
3. Lack of Backlinks
A lack of backlinks from credible sources can hurt your ranking. However, don’t be tempted to buy backlinks. Work to obtain them from guest blogging or conducting interviews with reputable sources.
4. Complicated Keywords
Pinpointing effective keywords is important to your success. But using difficult or obscure keywords won’t help you rank at all.
5. Avoiding Keyword Research
Do keyword research. Even if you think you know your customers, you’ll be surprised at which keywords rank.
6. No Metadata
Help Google out by filling in all metadata, especially for images. This is an extra step that will result in higher ranking.
7. Same Anchor Text
Internal linking is an important part of SEO. However, using the same anchor link for the same keyword doesn’t help your ranking. Use other related links.
8. Link Quality
One huge SEO mistake is considering the quantity of links as equivalent to the quality of links. Always choose quality first.
9. Poor Grammar & Spelling
Publishing poorly written content is going to lower your ranking. Google views sites with good grammar and spelling as high-quality sites and ranks them higher.
10. Believing SEO Doesn’t Need Maintenance
Believing you don’t need to maintain SEO on your site is a huge mistake. Always go over your content. Make sure links work and photos have metadata.
If you need help boosting the effectiveness of your SEO practices, reach out to the experts at Saba SEO, one of the most experienced San Diego marketing companies you can work with. Our team of specialists can help you with marketing campaigns, social media management, web development, search engine optimization, and much more. To find out more about our high-quality SEO services, give us a call today.