The world of online marketing and SEO is constantly changing. Whether Google tightens the belt on algorithm loopholes or some SEO guru finds a new and innovative way to shoot to the top of the rankings, marketing managers should always stay abreast of changes within the field. The San Diego SEO specialists at Saba SEO share the latest search engine optimization trends marketing managers need to know about.
Answering Questions Gets You to the Top of Search Results
One of the major recent changes involves how Google displays search results, especially at the very beginning. Google is now placing more emphasis on “featured snippets,” which are parts of websites that feature answers to questions asked when people perform searches. Google simply crawls websites looking for the answers and then picks the best one to display at the top, which makes it even more difficult to rank at the top of search results. To address this issue, write articles around long-tail keywords that solve specific problems. Include questions and answers within your content to increase your blog’s chances of getting noticed.
Eye-Catching Snippets Are Essential
Changes with SERPs have also required websites to rethink what to prioritize going forward. Creating rich informational snippets should be at the forefront of your mind. Rich snippets and website markups are highly beneficial. Google doesn’t use these two items in ranking factors, but rich snippets are showing up at the top of results, and they can drastically increase click-through rates to your website.
Websites Should Use the “Accelerated Mobile Pages” Tool
Page speed is still essential to improving your SERP performance, and this tool can increase speed. Some web developers have complained about it because it doesn’t show images or structure, but Google still recommends websites use it to help with SERPs.
Content Is Still Huge
Google has always stressed that creating relevant content is one of the best ways to increase a website’s search engine ranking, and this advice hasn’t changed. Make sure to constantly check your text when writing a blog to keep your content fresh and your mind focused on your next subject.
Whether you need help keeping up with the latest SEO trends or you’re looking for expert assistance creating your overall SEO strategy, the professionals at Saba SEO can help. As a leader among San Diego marketing companies, we have designed successful digital marketing campaigns for businesses all over the world. Our specialists can help you create the perfect blend of strategies to boost your online visibility and improve your conversion rates. To learn about our high-quality services, give us a call at 858-277-1717.