Adapting SEO for AI & Voice Search in 2024: Strategies for Success
An increasingly large percentage of online searches are being done through the use of smart speakers or AI chatbots. Web marketing pundits originally felt this was going to dramatically cut into the amount of web traffic small business owners got organically from search engine results. There are a few major ways individual site managers can buck this trend and attract smart speaker users, but the big surprise is that most of these aren’t technical tricks. Here are some of the best ways to optimize SEO for AI and voice search in 2024, brought to you by the experts at Saba SEO, a premier San Diego SEO company.
Why Content Is Still King
When you ask a smart speaker or chatbot a question, it either searches its own database or heads to the web. Databases are normally set in stone and can’t be easily modified, so site operators should focus on the latter opportunity. High-quality writing is the number one thing these services look for when returning answers to users.
If you make sure the material on your site is well written and easy to read, voice assistance software is likely to latch onto it. Search engines are ranking AI-generated content pretty low, so you’ll want to be certain everything is crafted by a human before posting it.
Managing Accessibility Features
Voice assistants are designed with accessibility in mind, so they’re often programmed to look for sites that have specific features built in. Search engines report the presence of these back to the application programming interfaces that power these services, so you’ll want to try the following techniques:
- Use HTML heading tags to spell out what each section of an article is for
- Describe the native language a page is written in using the “lang” tag
- Provide alternative text captions for every picture
- Only use tables to present information that needs to be stored this way
- Label every button on your site
- Provide a concise and unique title tag for every page you post
If you need help optimizing your business’s SEO strategy, reach out to the experienced professionals at Saba SEO, the leading experts on SEO in San Diego. We can help you with search engine optimization, online marketing, social media management, web design, and much more. Give us a call today to learn more about our industry-leading services.
