The Future of SEO in 2023

A lot has changed in the SEO landscape in just the past year. Google rolled out new algorithm updates, both big and small. We saw an emphasis on core web vitals and a new way of thinking about site architecture. And we can’t forget about the ongoing pandemic that has forced businesses to change how they operate. So what does all this mean for the future of SEO? The San Diego SEO experts from Saba SEO predict some of the biggest things that are expected to happen in 2023:


  • Google will continue to dominate the market
  • Bing and other search engines will become more important
  • Social media will play a more significant role in SEO
  • Voice search will become more popular
  • Personalization will be a significant factor in rankings
  • Mobile-first indexing will be the norm
  • Local search will be more important than ever
  • Schema markup will become more important
  • Visual search will gain ground
  • AI and machine learning will impact SEO

Google Will Continue to Reign

As we move toward 2023, there are a few things we can expect to see in the SEO world. First and foremost, expect Google to continue dominating the search engine market. They currently have around 87 percent of the market share, and there’s no reason to believe this will change anytime soon.

Investment in SEO Will Rise

We can also expect to see more businesses investing in SEO. This is because SEO has become increasingly important in recent years as more and more people use the internet to search for products and services. Businesses that invest in SEO will be able to get their websites in front of more potential customers, leading to more sales and revenue. 

AI Will Become More Common

Additionally, we can expect to see more artificial intelligence being used in SEO. Google’s RankBrain algorithm is already using AI, and we can expect other search engines to follow suit. This will make the results even more accurate and relevant to user searches.

Overall, 2023 is shaping up to be an exciting year for SEO. We can expect to see major changes and advances in the field that will help businesses grow and succeed.

If you need help keeping up with industry trends and enhancing the impact of your SEO strategy, call on the experienced professionals at Saba SEO, the experts on SEO San Diego companies trust for outstanding industry knowledge and high-quality service delivered with integrity. Give one of our SEO specialists a call today.