The e-commerce world is highly competitive. For this reason, you’ll need to have a solid and effective search engine optimization plan in place to inspire and encourage clicks and conversions. The experts from Saba SEO, one of the leading marketing companies in San Diego, share some SEO tips to consider as you put together or adjust your online engagement strategy for your e-commerce website.
Categorize Your Keywords
Boost your odds of achieving your e-commerce goals by breaking down your keywords into categories that indicate user intent. There are three main keyword groups that tend to work well for e-commerce websites:
• Commercial keywords – These are keywords like “order pizza today” or “buy a winter jacket now” that suggest a desire to make a purchase.
• Informational keywords – With informational keywords, you’re targeting potential customers looking for more information before they make a purchase (e.g., “how to use our new fitness watch”).
• Navigational keywords – These keywords include your business name and/or location if you also have a physical store. Specific products can also be included in this keyword group (e.g., “light blue Eddie Bauer winter coats”).
On a side note, one study suggests the bulk of searches are informational. Keep this in mind as you prepare, update, and categorize your keyword list.
Create Attention-Getting Meta Descriptions
These are HTML meta tags that describe what’s on each page on your website. Meta descriptions are important for an e-commerce site because they’re featured right below the site’s URL on search engine results pages. This is why it’s a good idea to have meta descriptions that quickly grab a searcher’s attention and indicate what he or she can expect.
Use Landing Pages to Your Advantage
Landing pages can be a welcome addition to your e-commerce website. These are pages devoted to one single purpose, such as a specific product or group of related products. As long as you include a relevant meta description and use appropriate keywords, you should be able to steer people looking for what’s featured on these pages to your site. The resulting traffic increase is ultimately good for your online visibility.
Lastly, create a good user experience to draw more customers to your e-commerce website. This is related to SEO, since a poor user experience often means a higher bounce rate, which is one of the many things Google pays attention to. With an e-commerce site, a good UX is one that includes convenient navigation features like internal links, an easy-to-understand menu, a clear and compelling call to action, optimization for mobile viewing, and content that’s easy to digest.
If you need help with any aspect of search engine optimization, turn to Saba SEO. We’re a top-tier San Diego SEO service provider with more than fifteen years of experience in internet marketing. Our experts have created customized and quality-assured SEO strategies for a wide variety of businesses all over the globe, and we utilize several white hat tactics to help our clients increase their online visibility across multiple search engines. To learn about our high-quality services, call one of our SEO experts today.