Search engine optimization (SEO) is the best way to organically grow traffic to your website. However, if you don’t have indexability, your hard work will go to waste. You need to do the little things right so the Google bots crawl your site and gather information. This information is included in the search results. The more your site is in the search results, the higher your ranking is. Therefore, indexation is key to your SERP success. Here are eight tips and tricks to improve search indexation, brought to you by the digital marketing experts at Saba SEO, a leading provider of San Diego SEO services.
1. Upgrade to Responsive Web Design
Half of all searches are done on mobile devices. This means your site needs to be upgraded to responsive web design. Your site will adjust to whatever device the customer is using. This means everyone gets a good user experience. A better user experience will always rank with Google, and you’ll increase your search result ranking.
2. Increase Site Speed
Google bots cannot resist a fast site. Make sure to compress photos and other visuals, and check to see if you need to upgrade your site provider.
3. Post Regularly
Maintaining a regular posting schedule keeps your site regularly indexed. The search engines will crawl your site more often if you produce more content.
4. Write Longer Content
Longer content can help you improve indexing issues you may currently be experiencing. Creating high-quality content of 1,500 to 3,000 words with a lot of related internal links will get those Google bots crawling.
5. Switch to Noindex Tag Pages
Pages with duplicate keywords or content should be remedied with noindex tags.
6. Delete Duplicates
If you have an abundance of duplicate pages, delete some of those pages you haven’t changed to noindex. Google won’t crawl duplicate pages.
7. Verify with Search Console
Verify your page with Search Console.
8. Create a Content Marketing Strategy
Creating a content marketing strategy will help you avoid the pitfalls of duplicate content or irregular postings. This will attract the Google bots to crawl your site.
If you need assistance creating and optimizing your website for search indexation, reach out to the experts at Saba SEO, a premier SEO company in San Diego. With more than 20 years of experience in search engine optimization, website design and development, and social media management, we provide businesses with the tools they need to compete in today’s evolving digital marketplace. Give us a call today to speak with one of our SEO specialists.