Tips for Creating an Online Presence for a Business
Whether you’re just now launching your business or deciding to finally create a digital strategy for your existing business, you need a plan. Below, the professionals from Saba SEO, one of the most innovative marketing companies in San Diego, explain how to set up a digital presence for your business in three easy steps.
Build Your Website
Creating your website is step one because the next two steps will all refer back to your website. Whether you decide to create a basic website yourself or hire a professional to build your website, you need to always keep in mind that this is what will create the first impression of your company in customers’ minds. That means you’ll want to make careful decisions about your branded colors, branded keywords, and the overall feel of your website.
Moreover, you’ll want to plan for how often you add new content to your site. That’s because you cannot allow your site to be stagnant. Also, you need to follow best SEO practices to rank in search engine results.
Create a Social Media Plan
Creating a plan for social media is your next step. Social media helps your SEO, and it drives people to your website. Determine which platforms work best for your business. Next, make a content calendar. The key to successful social media marketing is posting on a regular basis.
In addition, make sure you consider using some social media tools that may be new to you, such as videos. Demonstration videos, unboxing videos, and branding videos are good for sharing and spreading your story.
Utilize Google My Business
Google My Business is a free tool you can use to list your business. Make sure to include all your important information when you complete your business’s profile. This includes your social media links, your website address, your business’s physical address, photos, and a 400-word description.
If you have multiple locations, create a separate GMB profile for each one. This helps with local SEO, which is important because more than half of all mobile searches are local searches. You want to capture that business.
If you’re looking for a firm with specialized expertise in digital trends, online marketing, and SEO, call on the experts at Saba SEO, a premier internet marketing service agency that has served businesses around the world for almost 20 years. Give one of our experienced marketing specialists a call today.