Is Social Media or SEO More Important for My Business?

Creating a digital marketing plan includes finding the most effective ways to promote your product or service. Therefore, do you focus on search engine optimization (SEO) or social media? The answer is that it all depends. Focusing on one may actually help the other.

SEO helps potential customers find you. Your keywords provide the trail to your site. That’s because SEO includes words that describe your product, branding, and even business location. 

Social media promotes your business. You’ll use some of those same SEO keywords when you include hashtags in your posts. In return, those social media posts will improve your SEO ranking. This means SEO and social media can work hand in hand. The experts at Saba SEO, a premier San Diego SEO agency, offer some advice on what to know about SEO and social media and how you can use both to boost your business’s chances for success.

Content

Creating high-quality content involves utilizing SEO and making it shareable on social media. Each piece of content you share includes valuable information the customer is looking for. Longer posts with more than 1,000 words are even more valuable. That’s because if you’re following best SEO practices, your content will contain several deep dives. This information will make search engines see you as an authority in your field.

In addition, this detailed information makes for some great social media posts. Quotes from your content and accompanying photos or videos are all very shareable on social media. This will help customers find you.

Tracking Success

While SEO is a marathon, social media is a sprint. With social media, you can quickly see the content or keywords that get a response. However, SEO can take months to produce results. Your hard work won’t be instantly rewarded.

Number of Platforms

While SEO does take several months to produce measurable results, it’s easier to focus on building your SEO. On the other hand, you could potentially use a half dozen social media platforms. Each of these platforms requires a certain amount of time. However, social media posts do help with building up your SEO. 

Consistency is key to your overall success with both of these important promotional methods. If you want customers to find you, your organization needs to keep following best SEO practices and routinely posting on your social media platforms. 

If you need help keeping up with SEO best practices or optimizing your business’s social media strategy, reach out to the experienced professionals at Saba SEO, the leading experts on digital marketing and SEO in San Diego. We can help you with search engine optimization, online marketing, social media management, web design, and much more. Give us a call today to learn more about our high-quality service.