The full impact of COVID-19 isn’t yet known, but it’s definitely affecting businesses of all sizes and types, both physical and online. While it’s understandable to be especially careful with your budget now if you’re a business owner, it’s not a time to forego SEO entirely. The experienced professionals from Saba SEO, an industry-leading provider of San Diego SEO services, offer five reasons why.
1. SEO Can Generate Revenue
Organic and paid search can keep local businesses front and center as people search for what they need online. Even if your sales ultimately go down because of the economy and coronavirus concerns, maintaining an online presence could offset some of your losses.
2. Budgets Can Be Based on Buying Behaviors
COVID-19 will likely have many businesses being especially mindful of marketing budgets. Fortunately, SEO is easily measurable and trackable, so you can see how buyers are behaving in relation to your products or services. This information can be used to focus your efforts on the part of the buying funnel where you’ll likely have more productive leads or customers more likely to take the desired action.
3. SEO Efforts Can Be Used to Promote Alternatives to Scarce Items
Toilet paper is probably what first comes to mind here, but there are other items either currently or expected to be scarce because of COVID-19. If searchers are having a difficult time finding certain items, they’ll naturally gravitate toward alternatives. What you can do is adjust your keywords to boost the online visibility of products you offer that can meet searchers’ needs.
4. People Still Need Things
The fact is people are still going to need things, even with coronavirus concerns being understandably high. You can always adjust your paid ad campaigns so they run less often, but stopping SEO efforts altogether just means people who need what you have to offer will look at your competitors.
5. We’ll Get Back to Normal Eventually
There will be a return to normal at some point. Now is the perfect time to examine and fine-tune your SEO strategy. At the very least, this can be an effective way to stay connected with your intended audience. When normal life returns, you’ll be rewarded with an SEO strategy that’s already properly adjusted and likely to deliver beneficial results.
The search engine optimization professionals from Saba SEO, one of the premier SEO companies San Diego businesses trust for integrity, unmatched expertise, and outstanding service, can help you revise your SEO strategy in a smart, responsible way during this time of crisis. We assist clients with SEO, PPC, web design and development, and Internet marketing. Call one of our specialists today at 858-277-1717.