Content is only going to be good for your bottom line if you invest in it wisely, and it helps to have a firm grasp of what’s likely to work, the content-related goals you should be shooting for, and whether you’re putting your time and effort into topics likely to attract the right kind of attention online. The Internet marketing experts at Saba SEO, a premier firm specializing in SEO in San Diego, take a closer look at what you’ll need to know to invest smartly in content.
Choose Quality Over Quantity
If you have the time and budget to crank out really awesome content at a high volume, that’s great! Realistically, though, most businesses don’t have the ability to do this. Instead of settling for a bunch of mediocre or uneven content, put more effort into producing higher-quality content. Generally, producing high-quality content involves:
- Using expert quotes, when appropriate
- Spending more time preparing in-depth articles with longer word counts
- Including top-quality images or graphics
Regularly Update Your Content
Just because content is performing well doesn’t mean it will always generate the same amount of traffic, clicks, leads, or conversions. Even the best content needs to be updated on a regular basis, which you can do by:
- Adding more recent facts
- Incorporating responses to feedback you’ve received on your well-performing content
- Removing anything that makes your content seem outdated
Pick Topics You Can Rank First For
These days, Google routinely “borrows” from content to produce results that show up directly on search engine results pages, which could mean fewer clicks back to your website. Because of the desire to present more info for searchers, there’s no longer much difference between ranking at number 2 or number 22. If you have a topic you know you can’t rank first for, you’ll be better off choosing another topic. Possibilities include:
- Using a sub-niche topic instead
- Picking an entirely different topic that’s not thoroughly covered by your competitors
- Using tools like Answer the Public to find out what popular questions you can answer with your content based on topics related to some of your main keywords
One other way to invest smartly in content is to dive deeper into the data related to your existing content, which can allow you to identify content gaps and learn what pieces of content and which topics resonate well with your intended audience.
The smartest investment you can make is paying close attention to the quality of your content to ensure it’s timely and relevant to your target audience. As one of the premier marketing companies in San Diego, Saba SEO can help you create content that boosts your rank. With more than ten years of experience in Internet marketing, web development, and search engine optimization, we can help you create high-quality content and effective long-term SEO strategies. To talk to one of our content marketing experts, give us a call today at 858-277-1717.