SEO & Social Media

Social media has no direct impact on SEO rankings, but it does have an impact on several of the various elements that determine SEO rankings. You can boost your reach and enhance your SEO rank by developing an effective social media strategy. The experts at Saba SEO, a premier San Diego SEO agency, explain what you should know about SEO and social media.

What Social Media Is & How It Helps SEO

Social media is an important element of search. The major social media networks, like Facebook, Twitter, and LinkedIn, are important for all businesses attempting to reach their target audiences. These networks provide business owners with platforms where they can get in touch with their target customers directly.

Social media isn’t only a way to promote your website or blog. It also helps you attract more traffic to your site by getting backlinks from popular sites like Digg and Reddit.

Influence of Social Media on SEO

Social media can’t improve your rankings directly, but social signals may affect rankings indirectly. Various SEO experts have predicted the impact of social media on SEO rankings will grow in the future. 

Here’s how social media is currently affecting SEO ranking:

Link Building

Social media can help you get in touch with influencers and bloggers, who can then link to your website from their sites, blogs, or forums. The links from these influential web pages will have a positive impact on your search engine ranking.

Google Authorship

Google authorship is an important element related to Google’s social network (now called Currents, it will transition to Google Chat in 2023) and those of other search engines. It’s an element that can be considered an extension of social signals. With Google authorship, you can tell the search engines your blog is of high quality by allowing others to verify their authorship.


Inbound links from blogs affect your SEO very much because Google can see how many visits you get from these blogs, and this helps them rank the blogs in the search results.

Links on Forums

Google is very successful at identifying subdomains of websites with authoritative and high-quality content, and backlinks from these domains are also valued by search engines, so posting links on forums will help your website ranking.

If you’re looking for a reliable search engine optimization and social media marketing company, turn to Saba SEO. We are a leading San Diego SEO agency with more than 20 years of experience in digital marketing. Our experts use a variety of white hat tactics to help businesses establish a strong online presence and enjoy high ranking across multiple search engines. Whether you need a comprehensive SEO plan or a customized social media management strategy, we’re here to help. To talk to one of our SEO Managers, call us today.