Social media marketing has evolved along with the advancement of technology as well as the metamorphoses of social media platforms. What do you need to do to become up to date with the next era of social media marketing? The social media experts at Saba SEO, a premier marketing, web development, and SEO company in San Diego, explain what you can do to stay ahead of the curve with your social media marketing strategies.
You may have some specific branding in place. This could include keywords and even branded colors. However, you could experiment with visuals like photography. Or you could create videos. Experimenting and shaking up your social media can take you in new and unexpected directions.
One way to shake up your social media marketing is to include a micro-influencer. This could be someone who brings a new type of customer into the mix or makes your regular customers stop scrolling. This sort of collaboration can be disruptive in a very meaningful way.
Consistency is now becoming important in social media marketing. Posting at random or only when an event occurs is from the last era. In the next era, your customers will know they’ll get a new tip at a specific time each Monday or you’ll release a YouTube video on Thursdays at noon. Consistency draws people to your site.
Step Away from Hard Selling
Social media isn’t where you should be hard selling. It’s where you connect with your customers. They want to be part of your brand’s world. When they come to your website, then you can hard sell. Make it easy for them to buy your product.
Creating multimedia content is part of the new era. Potential customers will stop and watch your video, your Instagram story, or your video tweet. Many people are scrolling through their social media on their phones. A multimedia post will stop the mindless scrolling and entice a customer to pay attention.
For the highest-quality advice on social media marketing, turn to the professionals at Saba SEO, one of the most innovative providers of internet marketing service in the industry. For almost 20 years, we’ve helped businesses with outstanding service in several specialized areas, including social media management, SEO, SEM, web development, and web design. We’d love to help with your social media marketing strategy, so call one of our knowledgeable consultants today.