Google processes 3.5 billion searches every single day. You can be sure that anyone who hears about your brand and wants to find out more about you or your company, checks you out on social media. The importance of creating a good impression on them cannot be overstated. So what works when you set out to market through social media?
Have a Clear Set of Expectations
While there are shopping groups on social media that are selling directly to people, the platform does not always result in direct sales. Use social media marketing to create a community around your brand. Most SEO professionals in San Diego know that social media is different from paid advertising and focuses more on building trust between your customer and you, which of course will result in sales or action at some point.
The goals should be aligned with your marketing strategy, and they should be specific, measurable, attainable, realistic and time-based (S.M.A.R.T). A goal for your Facebook page could be to ‘Increase the number of likes by 25% in a three month period’, while a goal for Instagram could be to ‘Find and engage five brand influencers by May 2017.’
Know Your Target Audience
If you are a makeup artist and want to put up makeup tutorial, then Youtube and Pinterest are natural choices. If you are a cookie brand and want to advertise a contest or announce giveaways, you are better off focusing on Facebook. Knowing where to promote your business can help you reach the perfect audience, and if you are unsure of where to start check out this SMM 101 article from Search Engine Journal where you can learn what platform will be most productive to your brand.
Keep Track of Your Goals
Watch the stats. Keep an eye on what your target market finds engaging. Keep a close eye on what gets comments and which video gets watched. Then simply do more of what is working and less of what isn’t. You can always experiment to see if something will work, but also stick with what you know works.
Learn From Experience
When you have been working with social media for some time, you have a pretty good idea of what will work. Experts have learned that quote cards are perfect for Facebook. You can also view what’s trending on Twitter to see if there a possibility to promote your product or service. Furthermore, you can advertise infographics on Pinterest and animated gifs on Tumblr.
Share The Work of Others
Don’t just promote your product or yourself on social media. Use the platform to share interesting content that has been created by someone else, but is relevant to your audience. Put up video content and blogs frequently. It takes time to build up content, and it is worth taking the time to do it. You can blog or put up videos about the problems your product solves, and not necessarily about the product itself. People are more interested in hearing about how you can help them, rather than how brilliant your company is.
Engage With The Audience
Use social media to respond to your customers as quickly as you can as this is as close as you can get to building a personal relationship with them. Whether it is negative or positive feedback, learn from it and do respond.
Social media is a valuable tool that can help you reach potential customers across the globe. Our SEO firm in San Diego County can help you build a successful campaign. Call us at 858-277-1717, and one of our professionals will get you started in no time.