The secret to success for any business is generating sales. This is especially important for e-commerce sites that are solely or largely dependent on online sales to maintain revenue. While there’s no magic formula when it comes to achieving this goal, there are some helpful tricks that can boost e-commerce sales. Here are seven of them, brought to you by the experts from Saba SEO, one of the leading digital marketing companies in San Diego.
1. Present Related Products/Services Together
This is referred to as cross-selling. It’s a gentle way to nudge customers who are visiting your site to purchase related products or services. What you’re doing here is offering practical purchase suggestions (e.g., portable phone chargers paired with phones).
2. Use Pop-Ups Wisely
When used strategically, pop-ups can be an effective way to drive e-commerce sales. For instance, you might use this trick to put special or seasonal offers front and center in a way that entices visitors to make purchases.
3. Make Shipping Convenient & Affordable
Offering free shipping with purchases above a certain dollar amount is one way to ease your customers’ concerns about shipping prices. Also, give your customers access to tracking information and shipping updates so they’ll know when to expect what they’ve ordered.
4. Promote Your E-Commerce Site on Social Media
Give customers or potential customers who are already following you on social media a heads up about things like special deals and new products. This is a simple and effective way to generate interest and inspire visits to your e-commerce site.
5. Offer Incentives for Newsletter Sign-Ups
Not too many e-commerce site visitors bother to sign up for email newsletters. However, this is content that can be used to encourage additional sales and ongoing engagement with your business, so it’s worth the effort to offer incentives for newsletter signups.
6. Don’t Make Account Creation Mandatory
It’s great if a customer creates an actual account on your e-commerce site, but don’t make it mandatory. Give customers the option of doing guest checkouts to avoid a possible point of hesitation.
7. Be Mindful of Your Online Reputation
One other awesome trick for boosting e-commerce sales is to maintain a good online reputation. This is something you can do by:
• Responding to customer comments—even negative ones—quickly
• Encouraging customers to leave feedback
• Remaining engaged on social media
• Addressing anything with your website that could affect the customer experience, like slow page load times
If you’re running an e-commerce business and need help boosting your sales, turn to Saba SEO. We’re among the leading digital marketing agencies in San Diego, with more than fifteen years of experience in web development and search engine optimization. Our experts can assess your existing marketing strategies and develop a customized marketing plan that’s sure to increase your e-commerce sales, search engine ranking, web traffic, and conversion rates. To get the best marketing and SEO services San Diego has to offer, call us today.