An Amazon pay-per-click strategy is one focused exclusively on this popular shopping platform. The goal is to put your products front and center when customers are searching while they’re browsing on Amazon. These PPC ads can also show up on competitors’ pages to steer searchers toward what you have to offer instead. Sounds good, right? Well, it could be, with the right strategy. Continue reading for tips on how to put together an advanced PPC strategy for 2022, offered by the internet marketing service experts from Saba SEO.
Run Multiple Automatic Campaigns to Gather Useful Insights
There’s something to be said for gathering data you can use for your manual campaigns. A cost-effective way to do this is to run multiple automatic ads with varying bids. The results will give you a better idea of what bid amounts tend to work best for you. This way, you’re not underbidding or overbidding.
Drop Your Bids on Relevant Low-Performing Keywords
One other way to kick things up a notch with your Amazon PPC strategy for 2022 is to lower your bids on low-performing keywords that are still relevant to what you’re offering. These are typically broader terms that are highly competitive. However, these terms may still perform well even at lower bid amounts.
Display Your Ads on Your Weakest Competitors’ Pages
Amazon gives you the option to pick and choose which competitors’ pages your product display ads show up on. Make the most of this strategy by setting your sights on competitors with lower review ratings and poorer-quality images.
Run Remarketing Campaigns
This is how Amazon refers to what’s commonly known as “retargeting” in the PPC world. What you’re doing here is displaying your ads via third-party apps and websites to Amazon users who previously checked out your products without making a purchase. Go to Amazon Seller Central to set up ads of this nature.
Lastly, don’t forget about some of the PPC basics that can make a more advanced Amazon PPC strategy even more effective in 2022. These include designating negative keywords you don’t want associated with your ads to eliminate irrelevant displays and varying your keyword match types for your various Amazon PPC ads.
If you need a focused, results-oriented pay-per-click campaign for your business, reach out to Saba SEO. As one of the premier San Diego marketing companies, we offer high-quality PPC and SEO services, and we have almost 20 years of experience in digital marketing. Our experts can analyze your target market and create a comprehensive paid marketing campaign to boost your online visibility. To learn about our high-quality PPC services, give us a call today.