Guidelines for Optimizing Your Website’s Design
How your website looks can determine whether a potential customer will venture inside further. First impressions matter, and your website’s design can show your professionalism and how you treat your customers. To point you in the right direction, the experts at Saba SEO, a premier web design company in San Diego, offer some effective design tips guaranteed to elevate your website and produce improved results.
Clean Your Site
Keep your website looking clean to help customers find what they’re looking for by:
- Utilizing a standard layout for ease of use
- Using splashes of color that move the eye to what the customer is seeking
- Removing clutter and using a lot of white space
Use Original Photos
Make sure people are in your photos. Potential customers can spot stock photos, which may lead them to question the legitimacy of your site. Include real people in photos so customers know who they’re doing business with.
Consider Organization
Keep your content separate from your services pages. Content such as blogs can send people away. If a customer is on your service page, lead the individual only to your products.
Place Social Media Icons at the Bottom
Most businesses have numerous social media accounts. You got the customer to your site, so don’t drive him or her away by making social media icons the first things he or she sees. Instead of placing these icons at the top of your site, place them at the footer.
Create an FAQ Page
Customers are going to have questions, so create an FAQ page. Take the questions people email you or ask on your social media pages. Post those questions along with answers and links to your products. Make sure the buy button is easy to find, as your answers should resolve your customers’ potential concerns.
Create Easy-to-Read Content
Your content should be very easy to read. Use everyday language, make paragraphs short, and include valuable information. You’re trying to educate customers, not merely impress them.
These key principles of smart website design can increase the odds that your website effectively represents your business. For advice on any aspect of Internet marketing, from web design to SEO, businesses count on Saba SEO, an industry leader among San Diego marketing companies, for the highest levels of expertise and professionalism. Call us today at 858-277-1717 to speak with one of our friendly representatives.