Creating targeted ads for specialized audiences is one of the best ways to increase your ROI on Facebook ads. One way to do this is to create a specialized audience as you build your ad campaign. In this section, you can specify the location, age, gender, language, and other demographics for your targeted audience.
Another option is to create custom audiences through the Ads Manager. Here are three ways to target specialized audiences in the Ads Manager Audiences page, brought to you by providers of high-quality social media marketing in San Diego.
1. Use Your Top Customer Demographics
If you know the demographic information of your best customers, you can create a saved audience for your Facebook ad campaign, which will target your ads to people who are more likely to become customers.
The Audiences page has a Create a Saved Audience button where you can specify age, gender, interests, location, and other factors. You can see your potential reach change as you make more specifications. After clicking Create Audience, you’ll be able to target this audience with an ad campaign when you select them under the Use a Saved Audience tab.
2. Target by Location
You can utilize local targeting in Ads Manager’s Locations setting. Ads Manager lets you target people in one location, people who live in a specific location, people who have recently visited a specific location, or people who have visited a specific location but live somewhere else. You can specify countries, states, cities, and zip codes.
3. Use Your Email List to Create a Specialized Audience
To add your email list to your Facebook Ads Manager, select Create a Custom Audience, click Create Audience, click Custom Audience, and click Customer File to upload your customer list. You can target everyone on your email list, current customers only, or people who haven’t made a purchase yet.
If you need help creating customized Facebook ads, turn to Saba SEO. We are a leading online marketing and web development company San Diego companies and businesses all around the globe rely on. By identifying your target audience and leveraging your keywords, we can help you create focused social media campaigns to boost your online visibility and attract more customers. All our services are backed by more than ten years of professional experience and a team of dedicated digital marketing experts. Call us at 858-951-1717 to schedule an appointment.