How Content Marketing Has Evolved through the Digital Age


Content marketing has traveled through a long evolution from conventional marketing methods like TV commercials and printed ads. Nowadays, especially in the rapidly changing multimedia era, businesses focus mostly on the creation and distribution of relevant and useful materials to accomplish their strategic business objectives. Keep reading as the experts from Saba SEO, the specialists in content marketing, SEO, social media, and web design San Diego business owners trust for outstanding knowledge and service, offer an overview of the evolution of content marketing and the role it plays in today’s digital marketing world


Stages of Evolution

According to Phil Kotler, who is considered the father of modern marketing, the evolution of the field can be classified as having five distinct stages. These are known as the era of production, the era of product, the selling era, the era of marketing, and the holistic era. However, in the 2010s, a new one came: content marketing. Content marketing stresses creating and presenting meaningful content that has been discovered and viewed by potential customers who are already looking for relevant information.

Today, content marketing has emerged as an important part of all digital marketing strategies. This represents the process of generating and disseminating high-quality, relevant content that attracts and engages the audience. The types of content are varied. It can be text and video posts, infographics, social media posts, informational podcasts, and more. 

Brand Awareness & Attribution

Brands, in particular, tend to use content marketing for exposure and establishing deeper connections with their audiences. Users of social media and the internet can get in touch with a wide range of brands that are trying to connect with them. If companies are able to create content that’s both entertaining and educational, they can ensure they get more people interested in their brands and draw more attention to them. A brand’s type of content can highlight its level of expertise and confirm its authority within the industry.

Boosting Sales

A well-designed content marketing strategy can break through to your brand’s target audience and refine your site traffic into leads and sales. The way to get high-quality leads and generate more revenue for your business is by creating content that addresses the issues and needs of your target audience.

Better Positioning in Search Engine Results

Search engines show a preference for sites that produce top-quality content, so content marketing has become an essential element of SEO. With optimized and accurate information, businesses can improve their positions on search engines’ ranking pages and naturally lead more visitors to their sites.

Customer Retention

Now, with content marketing, a business can be constantly engaged with its customers, and therefore, the bond can keep on strengthening. This approach will then allow the company to maintain the continuous flow of information and, in the end, attract a higher number of viewers.

Cost Savings

Content marketing often engages users for free or with a small budget. Because of the availability of free or low-priced content creation tools, small businesses can use content marketing to reach their target audiences without breaking the bank.

For high-quality internet marketing and SEO services, rely on the digital marketing experts from Saba SEO. As one of the premier marketing companies in San Diego for two decades, we specialize in several areas, including social media management, SEO, SEM, web development, and web design. If you’re ready to step up your content marketing strategy, reach out to one of our experienced consultants today.