Search engine optimization, better known as SEO, is something all businesses with an online presence have heard of. SEO is the key to your success. What exactly is SEO, and why is it so essential? The experts at Saba SEO, a leading San Diego SEO company, discuss the importance of SEO.
What Is SEO?
SEO is a set of components that, when used together, will result in a website ranking higher in a web search. Google has deemed these components important based on users and their actions. SEO gets tweaked now and again, but the essentials are always the same. The end result is an optimized website.
Keywords provide the framework for SEO. If you’re searching for “white curtains,” you shouldn’t expect to see “dog food” in your search results. That’s because keywords help users find specific businesses and their products or services. Keywords can be brand specific or product specific. Long-tail keywords can help customers find exactly what they’re looking for.
Content helps Google know what your website offers. Using keywords, you can create a cornucopia of content that educates and informs potential customers. Content comes in many forms, including blog posts, podcasts, e-books, social media posts, and videos. Anything on your website that showcases your expertise helps you rank higher in Google searches.
Creating content specifically for local SEO will help you rank higher than your outside competitors. More than half of all mobile searches are local searches. Therefore, using location-specific keywords will help your customers find you first.
SEO is a long-term strategy for your business. It takes about six months for any of your efforts to show. However, if you follow best SEO practices, your efforts will be rewarded with a higher ranking.
If you need expert assistance creating high-quality digital marketing campaigns that optimize SEO, call on the experienced professionals at Saba SEO, a premier provider of SEO services San Diego businesses rely on for expertise delivered with integrity. Our wide variety of services include search engine optimization, social media marketing, and website design and development. Call one of our SEO specialists today.