Making sure your pay-per-click (PPC) campaign is a resounding success is ultimately about following basic principles. Our experienced San Diego AdWords managers know that far too many companies make easily avoidable mistakes in respect to their PPC campaigns and wanted to offer a few simple strategies that can ensure you don’t fall into the same trap.
Avoiding Low Cost Keywords
Don’t target the most commonly used and cheapest keywords. Focus first on the keyword that best matches your offering and the one most likely to produce the highest number of qualified leads. Far too many companies choose cheap keywords because they think they’re saving money. However, too cheap and you’ll be directing traffic to your website that will never covert to a purchase or order.
Only Using One Ad Copy
Marketers and business owners often fall into the trap of only using one ad copy. They’ll spend hours crafting the perfect phrases for their PPC campaigns and ignore all other possibilities. Businesses should always test two or three ads to see which one resonates with their target audience and receives the most clicks to create the most successful campaign.
Only Thinking About Google AdWords
It’s also a good idea to make sure your PPC campaign is universal across all advertising formats whether it’s AdWords or AdSense. There are millions of publishers who will display your advertisements on their websites, forums, and blogs. As such, you want to make sure you maximize your coverage for all text advertisement sizes and codes.
Not Defining a Budget or Measuring Results
Professional online marketers know that it’s all about measuring the results of your campaign. It’s best to start small with a limited budget and then increase expenditures as you improve your click-through rates (CTR). As they improve, you’ll have a path forward to increasing your expenditures and driving more traffic to your website.
This is but a small list of the common mistakes companies make with respect to their PPC campaigns. Of course, before getting started on your campaign, you’ll want to make sure you’ve done your keyword research and have focused on those specific keywords that best define your product and or service. It’s a good idea to use the same keywords across all your website’s content and online advertising campaigns. The right keyword will reach your audience, while the wrong one will send far too many unqualified leads to your website.
For more tips and tricks for how to increase your online exposure, reach out to Saba, Inc. Along with PPC management, we also provide web design services, mobile app development, and SEO in San Diego, CA. Call us at (858) 277-1717 and request a complimentary consultation with one of our online marketing experts today.