The Rise of Interactive Content: Boost Engagement with Polls, Quizzes, & Interactive Videos

Digital marketing has proven itself to be integral to the success of marketing strategies in the 21st century. The chief benefit is what’s known as “other property income,” or “OPI.” By including interactive content at some point in the marketing and/or selling processes, it’s possible to create additional perceived value, which will then, in turn, create a feeling of more value in the customer’s primary focus. The experts at Saba SEO, a premier digital marketing and web design company in San Diego, offer some tips on how to improve your interactive content.

Examples could include:

• Creating a quiz that asks customers their preferences regarding a topic related to their purchases
• Providing an interactive video that highlights both the advantages of the product the customer is buying and other products of yours
• Presenting a poll of preferences that seem relevant to the customer, which will have the added bonus of helping you research attributes of your target demographic

The Power of Trust

These practices don’t just build value for the customer but also create trust. “I matter because they took the time to ask me my opinion on something” is a powerful trust motivator. The trick is to actually mean it. 

In the 21st century, customers are smart. They’ve experienced poor treatment in the past, and they’ll leave your company if they get less than stellar service. They’ve come to expect good treatment. Being honest about them mattering is a strong strategy when it comes to marketing.

The Fun Factor

A government study found that entertainment, aesthetic appeal, interactivity, and trendiness affect advertising value. By leveraging a combination of trendy fun and the perceived value of OPI in your interactive content, you can boost the effectiveness of your marketing substantially. 

A secondary benefit is what’s known as “electronic positive word of mouth.” That’s when people tell their friends good things about your company through emails, text messages, and even referrals, thus creating a positive impression of your company among multiple members of your target demographic.

For advice on any aspect of digital marketing, from content creation to web design and SEO, businesses count on Saba SEO. As an industry leader among marketing companies in San Diego, we’re renowned for our expertise and professionalism. Call us today to speak with one of our friendly representatives.