Paid advertising traces its origins back to the days when the Macarena was the hottest new dance craze in 1996. Since then, many trends and fads have come and gone, but pay-per-click advertising remains incredibly important for businesses of all sizes. Below, the San Diego SEO and digital marketing specialists at Saba SEO highlight some of the top reasons PPC is still beneficial in 2022.
Puts Your Ads in Front of Receptive Online Searchers
PPC marketing is incredibly precise when it comes to where and when ads are displayed. With the right selection of keywords and the proper PPC campaign setup, you can easily put your intended message right in front of searchers who are more likely to be interested. You can even automate a lot of PPC-related features and processes to further streamline ad displays. The ability to target searchers benefits any business already concerned about optimizing results in 2022 by:
• Eliminating “ad waste” by not displaying ads to hard-to-convert searchers
• Encouraging more brand/business engagement and interaction
• Improving online visibility
Optimizes Your Marketing Budget
Some businesses shy away from PPC marketing because they assume it’s too costly. In reality, PPC is extremely budget-friendly. If you have a limited marketing budget for 2022, you’re welcome to start with smaller or limited campaigns. If those PPC campaigns end up being successful, you can always increase your PPC investment later. To further curb costs, you can even set things up so ads no longer run if your goals aren’t reached.
Provides Useful Competitor Insights
The keyword research that’s a big part of PPC marketing includes the ability to see what your competitors are doing. This includes learning what keywords they’re using to target the same audience. You can also see what they’re doing with their ad copy. You can then tailor your PPC ads in a way that resonates more effectively with your target audience.
Produces Results Fairly Quickly
With organic SEO and other marketing efforts, there’s usually a need to take the slow-and-steady route as far as results go. But with PPC marketing, results appear much faster, since your ads are highly targeted and managed. This means you could quickly see meaningful results that include:
• Increased website traffic
• More in-store visits or calls if your ads are set up for these purposes
• A boost in sales, especially for products you prefer to showcase
PPC marketing ultimately helps with all aspects of your digital marketing efforts for 2022 and beyond. For instance, the keyword research you’ll need to do for your PPC campaigns can be applied to your social media and email marketing campaigns. Well-placed PPC campaigns also have the potential to generate more interest in your organic SEO content.
If you need a results-oriented pay-per-click campaign for your business, reach out to Saba SEO. As one of the premier marketing companies in San Diego, we use a wide variety of tools to create focused campaigns for our clients. With our help, you can expand your customer base, acquire more leads, and boost your online visibility. We offer search engine optimization, paid marketing, content development, web design, and social media management services. To schedule an appointment with one of our digital marketing specialists, give us a call today.