How to Perform a Digital Marketing Audit: A Comprehensive Guide for Businesses

The online business space is changing very fast, and incorporating digital marketing audits is vital for companies that want to remain competitive. But how do you carry out a digital marketing audit for your business? The experts at Saba SEO, one of the leading marketing companies in San Diego, share a few tips on how to perform this essential task.

Specify Your Goals

For the audit to be effective, setting goals is necessary to enable the auditor to identify the action areas. Also, it’s essential to assess all the facets of digital marketing to develop a plan that will work for the business. This includes designing an SEO strategy that results in higher rankings, builds social media awareness and engagement, simplifies email marketing, and drives traffic to the website.

Discuss the Current Strategy

Assess your digital marketing strategy with the help of the analysis of historical campaigns and recent content as well as the metric related to engagement. At this stage, the possible set of activities could include a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis that may help you define transparent areas for development as well as identify weaknesses in the strategy.

Identify Your Competitors

One of the central steps of competitive analysis is finding out who your main rivals are and analyzing the marketing strategies they use online. Look into such aspects as their Facebook/Twitter/LinkedIn profiles, web design, SEO methods, blog content, and PPC campaigns to understand what they’re doing right and where they can improve.

Make the Most of Various Data Analysis Tools

At a time when businesses depend on available data, it’s essential to identify the right tools to collect the data required for analysis. Examples of such tools include:

  • Google Analytics
  • SEMrush
  • Ahrefs
  • Social media management platforms

With the help of these tools, you may get unique data regarding your site traffic, keyword rankings, backlinks, social media engagement, and other aspects.

Practicing audits of your digital marketing system creates the right environment in which your company can keep growing and reach new heights in the digital world, which is moving fast.

If you need help performing a digital marketing audit for your business, reach out to Saba SEO. We have a team of professionals who can analyze the strengths and weaknesses of your existing digital content, perform a thorough analysis, and offer tips on how to improve it. Our experts can also create a customized, comprehensive, and quality-assured search engine optimization strategy for your business. To schedule an appointment with one of the experts at the leading San Diego web development company, call us today.