Geotargeting is a way of zeroing in on potential customers with your online content and marketing efforts based on location. It’s also a cost-effective way to boost conversions and encourage interactions with your business or brand. Here’s a brief guide on how to use geotargeting to increase conversions, brought to you by the digital marketing experts from Saba SEO, a leader among San Diego SEO companies.
Only Display Products Relevant Locally
If you ship nationwide, keep the focus of your geotargeting efforts on products that are more likely to appeal to consumers in your target locations. For instance, if you sell sweatshirts with team logos, only promote ones locally that are popular in the geographic area(s) you’re focusing on.
Reference Unique Local Features in Your Content
Do some homework and identify some local features or characteristics you can naturally reference in your geotargeted content. For example, you might say something like “Stay warm this weekend by checking out our deals on winter apparel” if a targeted location is expecting cold temps for the upcoming weekend. Other local features to include in your content could include:
• References to local landmarks
• Popular local terms
• Nods to well-known local communities
Display Info for the Nearest Physical Location
If you have more than one physical business location, display information related to the one closest to your target area. You can also do this with any geotargeted paid ads you may opt to run with the goal of getting more conversions online and in person.
Use Location-Based Terms
Local SEO is an effective way to use geotargeting to increase conversions. Use it to your advantage by:
• Featuring your business in local directories
• Claiming your Google My Business listing so local searchers can find your business easily
- Using location-based keywords in your content, meta descriptions, landing page URLs, image tags, etc. to boost your online visibility in certain locations
Finally, determine what methods of engagement will likely work best for your local audiences or consumers. For instance, you might send out social media alerts or posts based on detected follower locations. Text messages can also be geotargeted, although this is a tactic best used sparingly so you don’t unintentionally annoy potential or existing customers.
Optimizing your conversion rate can be crucial to keeping your business competitive. Whether you need a web design expert or a search engine optimization specialist, reach out to Saba SEO. As the leading experts on SEO in San Diego, we have more than fifteen years of experience in website design, online marketing, and search engine optimization. Give us a call today to talk to one of our digital marketing specialists.