Content is very much still king when it comes to content-related marketing efforts. Even so, it’s not always easy to crank out a steady stream of top-notch, engaging content. One solution is to dip into the well of user-generated content you can get from the very audience you hope to target. Keep reading to discover ways to effectively utilize user-generated content in 2020, brought to you by the professionals from Saba SEO, one of the leading San Diego marketing companies.
Set Goals for User-Generated Content
User-generated content is like any type of content in that it’s going to work better for you if you have goals in mind first. Content of this nature can serve many purposes, from boosting engagement to increasing brand recognition and building trust. All these goals are fine and potentially good for your brand and business. Still, it helps to know exactly what you want to accomplish before you move forward.
Know Your Options with User-Generated Content
Social media is an excellent platform for user-generated content. It’s also an effective way to solicit this type of content, which can be done by offering fun interactive contests or posting topic suggestions or questions. In addition to social media posts, user-generated content can also include:
• Reviews and/or testimonials
• Unboxing videos
• Customer stories
• Guest blog posts
• Q&A responses
• Case studies
Be Clear about What You Want (and Give Credit)
Whether you’ll be posting user-generated content via Facebook or YouTube, directly on your website, in your ads, or as email attachments, make it clear what it is you’re looking for, and set some guidelines. This gives your intended audience direction so they’re not wasting their time and yours. Also, as a courtesy, give credit to the users who submit content.
Finally, analyze and measure the results you get from user-generated content. Doing so allows you to see if you’re achieving the goals you had in mind. You can also determine if this approach to content generation is working for you or if you need to make some adjustments to how user-generated content fits into your overall content strategy.
If your content isn’t boosting your rank and drawing in customers, consider taking advantage of user-generated content to see if you can make some changes that appeal to a wider audience. For assistance with developing content that increases your rank and boosts revenue, call on the experts at Saba SEO, a premier San Diego SEO service provider with almost fifteen years of experience helping businesses grow by creating valuable content that ranks highly. To move your content strategy to the next level, give us a call today at 858-277-1717.