Content creators need more than content. They need presentation tools. The social media experts at Saba SEO, a leading provider of internet marketing service in San Diego, provide a list of seven social media tools every content creator needs.
1. Social Media Scheduling Tools
All content creators know scheduling social media posts in advance is a more efficient use of their time. You can schedule the posts for an ideal or regularly scheduled time. A few tools that are popular include Hootsuite and Sprout Social. Many offer the ability to monitor hashtags and engagement time. This optimizes every post.
Knowing what’s trending is key to riding the social media wave. Tools like BuzzSumo and Google Trends help you keep in touch with trends as well as keyword research.
3. Google Analytics
Google Analytics is a free tool that will give you all the information you need about your followers. These are your customers, and the information will help you with conversions.
4. Video Editing
Video continues to grow. Therefore, you want to make sure you’re using the best tools to make that job easier. DaVinci Resolve and Animoto can help you create the sort of social media videos that will represent your brand in the most advantageous way.
5. Photo Editing
Social media posts with photos rank higher, and a good photo editing toolkit is essential to making your photos look on-brand and capture the attention of your followers. The most common tool is Lightroom, which works in much the same way as Photoshop. Since many content creators are already familiar with Photoshop, this is a natural choice. No matter which tool you use, make sure the quality of your photos give you that edge.
6. Image Creation
Whether you’re creating infographics or other images, tools like Canva and Unsplash will help you create stunning graphics.
7. Audio Promotion
Tools like Vokal, Headliner, and Reel will help you create social media–ready audio.
For the highest-quality advice on social media marketing, turn to the professionals at Saba SEO, one of the most innovative marketing companies in San Diego. For 20 years, we’ve provided outstanding service in several specialized areas, including social media management, SEO, SEM, web development, and web design. For expert assistance with your social media marketing strategy, contact one of our knowledgeable consultants today.