Top 8 Skills Social Media Managers Should Possess

Whether you’re hiring a social media manager for your company or you already have a team member who manages your social media, you need to make sure the individual has the set of skills necessary to achieve your social media goals. The digital marketing professionals from Saba SEO, a premier marketing and SEO company San Diego businesses rely on for high-quality service and unmatched expertise, explain the eight skills every effective social media manager must have.

1. Organization

A social media manager must be organized and have skills akin to those of a project manager. The person must be able to identify your brand’s mission statement and create a plan and schedule that will achieve your company’s goals.

2. SEO

Every successful social media manager must understand what SEO is. He or she also needs to keep up with the latest SEO tweaks and changes. Google continuously adjusts its algorithms, and a good social manager is able to pivot and adjust quickly to those changes.

3. UX

A successful social media manager must be good at understanding user experience. This means the person is continuously looking for ways to improve how users interact with your website, product, or service.

4. Customer Service

A good social media manager understands the importance of good customer service. The manager needs to have a plan to check on and resolve any sort of questions or problems customers may address on social media. These customer interactions can also help future customers understand how you do business and how you value your clients.

5. Video & Photography

Visual images and video are now essential social media tools. A social media manager must be able to produce high-quality visual content.

6. Analytics

A social media manager must have knowledge about how to understand and react to analytics. This tool is essential in tracking how successful a social media campaign is.

7. Writing

Writing skills and the ability to create clean and engaging copy are essential. A social media manager must also be able to adjust content so it works well on different platforms.

8. Communication

Whether he or she is working with other staff members or speaking in public, a social media manager must have excellent communication skills.

Social media should definitely be one of the most important parts of your overall marketing strategy, which is why a skilled social media manager can be an essential part of your team. If you need help managing your social media marketing efforts or you’re looking for any other type of internet marketing service, call on the experts from Saba SEO. We’ve been helping businesses boost their rank and increase revenue for more than fifteen years. Reach out to one of our social media marketing specialists today.