PPC has the potential to provide a very good return on your investment. But if you don’t have a solid plan in place for pay-per-click marketing, you’re not going to be as likely to see an ROI that’s good for your bottom line. Today, the experts from Saba SEO, a premier PPC agency with more than a decade of experience providing high-quality Internet marketing and San Diego SEO service, focus on the eight most important parts of successful PPC marketing campaigns.
1. Quality Score
In a nutshell, quality score is Google’s 1–10 ranking of your PPC ads based on keyword relevance and other important performance-based factors. Aim for a higher score because it determines positioning.
2. Keyword Research & Grouping
Zero in on keywords your target audience is actually using to find the products and/or services you offer. Fortunately, there are tools you can use to find and organize keywords specific to your intended searchers. Don’t forget to fit your keywords into specific groups (keyword grouping) to boost ad relevance, since this is a step that’s often overlooked.
3. Settings for Your Campaigns
Each of your PPC campaigns should have a unique descriptive title. You’ll also have to decide if you prefer search network only, display network only, or a combination of both. This is just a determination of where you want your ads to appear. Campaigns can also be set up based on:
- Preferred daily budget
4. Unique Selling Points
Unique selling points set your campaigns apart from similar ones run by your competitors. What makes your products, services, or brand unique is what will ultimately make searchers click your ad over one right above or below it.
5. Powerful Calls to Action (CTAs)
Your PPC ad campaigns aren’t going to be effective if you’re not clearly telling searchers what you want them to do next. This is where your CTAs come in. Make them compelling and easy to find, and you’ll be more likely to get the desired clicks or conversions.
6. Ad Extensions
Google offers an assortment of “extras” that can be included with your various paid ads. These extras are referred to as ad extensions. There are many to choose from, including ones that allow you to include special offers, a separate line with the specific location of your business, call or app extensions, and other goodies.
7. Split Testing
This is a testing process where you compare different variations of your ad content. You’ll then use the one that has the better click-through rate (CTR).
8. An Effective Landing Page
The important parts of a successful PPC marketing campaign discussed above won’t matter much if your landing page isn’t relevant and effective. Achieve this goal with a combination of compelling content and an equally compelling CTA.
Another important thing to do is track and monitor your various ads. Google offers plenty of analytics sources, but you can also use third-party PPC tools to track your key performance indicators (KPIs) and overall results.
If you need a top-notch paid marketing strategy for your business, the experts at Saba SEO can help. Our team of SEO experts, web developers, and content specialists have almost fifteen years of experience in helping businesses create and execute winning online marketing campaigns, boost search engine rankings, and attract high-quality leads. Call 858-277-1717 today to get in touch with an experienced SEO Manager at the SEO company San Diego businesses trust for outstanding expertise and high-quality service.