Getting your website to rank on Google means you need to focus on fixing any on-page SEO (search engine optimization) issues you may have. Creating a checklist to fix or delete content could mean ranking higher in search results. Knowing what to fix is your first step. Here are the most common on-page SEO issues, brought to you by Saba SEO, a top-tier San Diego SEO company businesses trust for outstanding service and premier digital marketing expertise.
Having duplicate content is the number one way to get penalized by Google. You’re careful not to duplicate content from other sites, but have you checked your own site? Your site should include just one article per major keyword. If you have multiple articles per keyword, Google won’t know which one to feature, so it will just pick one, and it may not be your choice. Go through your articles and delete duplicate keyword content.
Lack of Links
Links are essential to building a good SEO framework, which means all your articles have different major keywords and there are internal links between related articles. Having links demonstrates to Google that you’re an expert in your field—you have all the necessary information on your site, so users don’t need to go elsewhere. Thus, because you demonstrate authority, you should rank higher than your competitors.
Taking a deep dive into your content is going to help you demonstrate your expertise and establish your authority. Content that’s between 1,000 and 1,600 words is ideal. Make sure the content is fresh and free of fluff. Check your current content and either lengthen, combine, or delete short articles.
Eliminate backlinks from sites that aren’t reputable or authoritative. Next, work on obtaining high-quality backlinks. Interview experts in your field and ask them to link to your site. Write a press release and send it to publications. Make guest appearances on podcasts and other media to broaden your audience and gain those high-quality backlinks.
Make sure all your images are tagged. An image tag that has a series of numbers should be replaced with text describing what’s actually in the photograph. The Google bots cannot see your images and depend on your descriptive tags. Your images should also relate to the content on the page.
If you’re looking for ways to enhance your online marketing strategy, pay close attention to these common on-page issues related to SEO. In San Diego, businesses rely on the experience and expertise of the professionals at Saba SEO to help them increase their rank and grow revenue. For help with your SEO strategy, call one of our knowledgeable SEO specialists today at 858-277-1717.