The world of digital marketing isn’t static or monolithic. It’s dynamic and filled with various segments and strategies. Becoming familiar with the major digital marketing strategies can help you understand which ones are most suitable for your online properties and Internet presence. The experienced professionals from Saba SEO, the experts in Internet marketing San Diego businesses trust to help them boost rank and build successful brands, explain.
Search Engine Optimization
Even though digital marketing has been around longer than search engines, many people believe SEO got started when Google became popular in the late 1990s. SEO refers to a series of efforts and techniques applied for the purposes of improving the ranking of websites on search engine results pages (SERPs). In essence, SEO arranges web content in a way search engine crawlers can understand, and it also seeks to conform to the signals within the algorithms formulated by the likes of Bing, Google, and Yahoo.
Search Engine Marketing
This term, which originated in the early 21st century, was coined to let digital marketing professionals know about the power of search engines as media platforms. Let’s say the owner of a neighborhood pizzeria wants to get the attention of individuals who search for pizza delivery options within a specific zip code. One SEM strategy would be to boost the SEO of the website to rank high on the SERP when these queries are made on mobile devices. This type of effort may include optimizing a landing page that offers delivery discounts so it looks more attractive.
PPC marketing or advertising is a specific SEM technique that takes advantage of Google Ads and other services to promote brands, products, services, events, and causes. Modern PPC campaigns compete with organic SEO in terms of online promotion. In fact, digital marketing campaigns are known to combine PPC with SEO and other SEM techniques to boost the overall effectiveness of online promotion.
If you need a top-notch digital marketing strategy for your business, the experts at Saba SEO can help. Our team of SEO experts, web developers, and content specialists have more than fifteen years of experience in helping businesses create and execute winning online marketing campaigns, boost search engine rankings, and attract high-quality leads. Call 858-277-1717 today to get in touch with an experienced SEO Manager at the San Diego SEO company businesses trust for outstanding expertise and high-quality service.