Unlocking the Power of AI: 4 Ways Artificial Intelligence Is Transforming Digital Marketing

While many Americans are just starting to become aware of artificial intelligence, digital marketers are already feeling its impact on their part of the economy. Online entrepreneurs already using AI enjoy higher returns on their ad spending and better conversion rates. Keep reading as the experts from Saba SEO, the specialists in internet marketing San Diego businesses have relied on for more than 20 years, explain four ways AI is changing how digital marketing works.

1. Generate & Optimize Content

AI tools, such as ChatGPT, can create content for every digital channel you want to use. However, you can also utilize AI tools to post your content for you through social media channels. This saves you time spent on relatively tedious tasks and also puts your content in front of viewers when they’re more likely to see it and engage.

2. Elevate Your Customer Service

AI technology has resulted in virtual assistants and chatbots that allow customers to interact with online businesses more. You can ensure your clients get help with their accounts, advice on purchase recommendations, and the information they need without dedicating human assets and the labor costs involved.

3. Form a Pillar of Centralized Data

Accurate and actionable data is a requirement for any kind of marketing, and digital endeavors exemplify this more than most. AI-driven technology makes accumulating, structuring, and deciphering marketing data easy. That same technology learns and improves over time, resulting in a centralized data cache for better marketing campaigns.

4. Use Predictive Analytics to Fuel Better Decision-Making

Predictive analytics has been around longer than AI, but digital marketers can use it to have a glimpse into the future of consumer behaviors. That leads to informed decisions as you move ahead with your online business. Predictive analytics can help you:

  • Forecast future trends
  • Fill proper inventory levels
  • Lower costs
  • Optimize marketing efforts
  • Enhance client satisfaction

If you haven’t started using AI yet, buying a basic rule-based application can be a simple start. Adopt a crawl/walk/run process that lets you advance to higher levels of AI optimization as you get more familiar with the technology and options. Mastering the fundamentals while generating abundant data paves the way to more sophisticated forms of automation and machine learning. Your competitors are already embracing the changes in the industry. Stay caught up.

If you’re looking for a firm with specialized expertise in digital trends, online marketing, and SEO, call on the professionals at Saba SEO, a premier San Diego SEO and digital marketing agency that has served businesses around the world for more than 20 years. Give one of our experienced marketing specialists a call today.