Building Brand Awareness with Facebook Ads
Facebook is rapidly getting close to having 3 billion active monthly users. This is one of the main reasons Facebook is a popular platform for advertising, especially if boosting ad reach is one your goals. If you’re hoping to grow your online brand via social media, here are some ad ideas specific to Facebook for your consideration, brought to you by Saba SEO, a premier provider of Internet marketing service in San Diego.
Canvas Ads
These are fully immersive, interactive ads that eliminate the need to click on apps to get the intended experience. Facebook canvas ads can include an assortment of engaging features, including still images, videos, text, and relevant calls to action. Furthermore, more than 50 percent of FB users who open canvas ads view at least half of what’s presented.
Carousel Ads
Facebook’s carousel ads are worth using if you have multiple products you want to showcase. These swipeable ads give you the ability to include up to 10 images and videos in one ad. However, each panel in the ad can be linked to different landing pages.
Video Ads
Shoppers who view videos are nearly twice as likely to make purchases than people who don’t view video ads. Facebook gives you up to 240 minutes for video-based ads. Still, it’s best to keep things as brief as possible to account for today’s short attention spans.
GIF Ads
GIFs aren’t just for laughs. Grow your brand online with highly shareable Facebook GIF ads. With some clever editing and a dash of creativity, GIF ads can get your message across quickly.
Lead Ads
These mobile-only ads are affordable and highly beneficial for the purpose of gathering lead info. Lead ads are so named because a lead form opens directly in the FB app, which eliminates the need for the user to leave and go to your website to access the same form.
Facebook Analytics gives you a full suite of features you can use to gather important insights about how potential leads and consumers interact with your brand online. Tap into this data as well to learn how to present and fine-tune your ads on Facebook as you experiment with the ideas and suggestions mentioned here.
Whether you need a social media specialist or a web design expert, call on Saba SEO. As one of the top marketing companies in San Diego, we have more than fifteen years of experience with social media campaigns, website development, and search engine marketing. We can create a compelling social media presence for your business and provide high-quality content that’s certain to boost your online ranking. Give us a call at 858-277-1717 to talk to one of our web design experts.