When Should Your Business Use LinkedIn Ads or Google Ads?
With a strategic advertising plan in place, your company should use both Google and LinkedIn Ads. However, you need to know the right audience to target and have a solid plan in place that captures users’ needs immediately and maintains their trust in your brand, leading to a better ROI. Below, the experienced pros from Saba SEO, a premier digital marketing and SEO company in San Diego, offer information on using Google Ads and LinkedIn Ads.
Google Ads
Your Google Ads are quickly available to most users, allowing you to target an ideal audience based on demographics, location, keywords, and specific interests and behaviors, providing a wider reach and more sales.
The intense competition that comes with using Google Ads often makes time management even more crucial. Remember professional assistance is key, as you’ll rely heavily on creating strong landing pages for conversions, and you’ll need expertise when generating awareness for your new products and services.
LinkedIn Ads
Job titles, companies, and industries are among the hyper-targeted professional audiences LinkedIn Ads can help businesses reach. As a result, your company can receive high-quality leads and achieve higher conversion rates than on other platforms when using these ads.
Ensuring your LinkedIn ads reach the right business professionals reduces your risk of wasted time and missed sales. With strong thought leadership, brand building, and robust analytics, your ads can stay within budget.
To prevent waste and make the best out of your LinkedIn Ads, it’s best to work with professionals who can carefully manage your budget and settings.
Best Times to Use the Ads
Your business type will generally determine when you should use Google Ads. Local business ads do best during typical 9–5 hours. However, e-commerce can run 24 hours a day, allowing Google to use its automated bidding to reach customers. Peak shopping hours pertaining to your industry are another good option. Late-night hours are generally bad times unless you operate within a niche industry, such as food deliveries or gaming.
Most companies prefer to run LinkedIn Ads early in the morning or late in the afternoon, especially on Tuesdays and Thursdays. These times show the strongest user engagement, as audiences are starting and ending their days. For users who work during the week, lunchtime between noon and 2 p.m. is also a good option.
Times and Factors to Avoid
With both Google Ads and LinkedIn Ads, you should avoid times associated with low conversion rates, as users may click but are less likely to buy, call, or sign up for services. Remember you’ll pay for the clicks even if they don’t lead to sales or other goals, which can negatively affect your ROI.
Don’t pause your campaigns, as this can harm your algorithm’s learning. Instead, go with bid adjustments that can signal low value without silencing your advertising completely.
The best timing comes from testing different strategies after you’ve determined your specific audience and learned more about their habits, preferences, and schedules.
If you need help optimizing the way you use LinkedIn and Google Ads, reach out to Saba SEO. From identifying the right keywords to designing comprehensive digital marketing strategies, we offer a variety of services to help businesses boost their online visibility. For more than 20 years, our experts have helped organizations all over the world expand their outreach and acquire more leads by utilizing a variety of effective and targeted digital marketing tactics. To talk to one of our experts on internet marketing, San Diego business owners should give us a call today.
