LinkedIn is the top online networking platform for individuals and companies. Besides helping members build relationships with each other, the website provides valuable opportunities for business promotion. Here are four ways that LinkedIn can give a boost to your promotional efforts.
1. Group Creation and Membership
LinkedIn lets members make and join groups centered on a variety of interests. If you don’t find a group that already addresses your interests, you can easily start one. Either way, the group will connect you with others who share interests relative to your business. This endeavor can add to your network connections and increase awareness of topics central to your business.
2. Make a Page for Your Business
With the introduction of company pages, LinkedIn opened up new possibilities for promoting as a business rather than as an individual. This ability is essential in promotional campaigns, which should link the message with the business as closely as possible. Of course, this doesn’t mean that you have to forgo a personal profile. By connecting the two, you can build your network in multiple ways for maximum results.
3. Encourage Employee Participation
The combination of individual and company pages on LinkedIn means that companies do not have to only be represented by executives. In fact, every employee at your business can create their own profile. This will boost the presence of your company on the website, resulting in more network connections and enhancing your promotional capabilities.
4. Improve Your SEO Efforts
Being easy to find through online searches is key to getting and retaining partners and clients. Considering all the benefits of business networking, profile optimization on LinkedIn is very worthwhile and will help with your off-page SEO efforts. Once potential clients and partners can find your profile easily, you will be better able to build your network and profit as a result.
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