Organizations are always looking for effective digital marketing tools. Live chat has become a popular option to convert viewers into shoppers, and it’s been known to increase sales by more than 30 percent. The experts at Saba SEO, a premier San Diego web development company, explain how live chat can boost your website conversion rate.
You work hard to follow best SEO practices, and your website is ranking high in search results. What’s the next step to getting a potential customer to become a paying customer? Live chat. New customers may have some questions or even objections. Live chat can answer those questions, resolve any objections, and put a potential customer at ease.
The Human Touch
Even if you’ve replaced all stock photos with your own company photos, your website still doesn’t have that human vibe. Live chat does. A short personalized reply can go a long way. Customers feel that small human touch, and the connection could lead them to buy.
Prevention of Cart Abandonment
One of the most frustrating parts of owning a website is seeing your product in carts but no movement toward payment. Live chat can influence these customers to buy. A live chat bot can share what forms of payment you take, which can help customers feel more secure about sharing their financial information with a new company for the first time.
Customer Service & Sales in One
One of the benefits of live chat is that it acts in a combination of ways. Live chat is both a customer service tool and a sales tool. As a customer service tool, your live chat will give customers the information they need. As a sales tool, the live chat will overcome the usual objections and sell your item. Normally, customers have to decide whether they’ll purchase on their own. The live chat helps them feel secure in taking the next step.
Live chat can help you optimize your website’s user experience, which is crucial to keeping your business competitive. Whether you need a web design expert or a digital marketing specialist, reach out to Saba SEO. As a leader among San Diego marketing companies, we have more than fifteen years of experience in website design, online marketing, and SEO. Our web development specialists can create a responsive and mobile-friendly website for your business that’s sure to boost your online ranking and increase conversions. Give us a call at 858-277-1717 to talk to one of our experts.