A Comprehensive Guide to Local SEO: Boost Visibility & Attract Local Customers

Businesses with limited service areas must ensure they localize their search engine optimization efforts. This can ensure the businesses get the exposure they need to attract people who can take advantage of their services. Localizing your SEO plan will take some work, but some of these options won’t need much work once they’re done the first time. Read on as the experts at Saba SEO, a premier SEO company in San Diego, explain how to use local SEO to attract potential customers in your area.

Optimize Your Google Business Profile

Optimizing your Google Business Profile directly impacts how your company ranks in local searches for your categories. There are three distinct places your business can be featured:

  • Sponsored ads at the top of the search results
  • The local pack that shows customers results with maps of their locations
  • Organic search results that include clickable blue links

Information to optimize includes:

  • Operating hours
  • Logo
  • Phone number and address
  • Service area
  • Services
  • Website
  • Photos

All the information in your company’s profile must be completely accurate and include applicable keywords and phrases users may search for.

Pay Attention to Reviews

Reviews are another important key for local businesses. While it’s nice to have all perfect reviews, it can also help your company’s credibility if you have some that are less than perfect, as long as you address them properly.

Keeping your replies professional can show potential customers you care. It’s best to avoid engaging in a battle of words online. Instead, try to guide the upset customer to private messages and find a solution.

Keep Your Website Updated

An up-to-date website is critical for localized SEO. You can achieve this by having a company blog you post to regularly. At least 20 percent of these posts should include local information.

You also need to ensure the pages on your website include accurate information. This includes the correct contact information, hours of operation, and description of services or products offered.

Localized SEO is always evolving. Keeping up with the current algorithms and best practices can be challenging for a small business owner. Working with an SEO expert who understands localization is crucial.

If you’re looking to boost your local search results with high-quality content, call on the SEO specialists at Saba SEO. As an industry-leading provider of San Diego SEO services, we have more than 20 years of experience in search engine optimization, website design and development, and social media marketing. To learn more about how we can help you enhance your local SEO strategy, reach out to us today.