There has been a bit of social media ennui as businesses have been sticking to the same three channels (Facebook, Twitter, and Instagram) to market their products and services. Snapchat, the photo and video message app, is frequently forgotten by marketers, and they’re missing out on a great opportunity.
Although the Snapchat platform was originally created to share private photos and videos that disappeared after they were viewed, the app has metamorphosed into something much more market friendly. Snapchat has been enhanced to include geofilters, and users can now send messages and participate in video chats. The story feature has become the latest popular tool for marketers. The social media experts at Saba SEO, a premier marketing, web design, and SEO company in San Diego, offer these tips to help you grow your business using Snapchat.
Target Generation Z
Are millennials your target audience? Or is it maybe women under 35? To continue to grow your business, Snapchat must be part of your social media strategy because millennials are regular Snapchat users.
As with text marketing, Snapchat lets you filter and send out special coupons to users.
Promote Your Snapchat
Make sure to promote your Snapchat channel on other social media platforms to increase your Snapchat audience.
Invite Influencers for Takeovers
Invite a social media influencer to take over your Snapchat, and watch your numbers increase. Work with the influencer to ensure your brand and message are included in their creative works and expressions of opinion.
Add Music from Spotify
You can add music to your Snapchat videos courtesy of Spotify. Choose wisely.
Millennials love to play games, and Snapchat allows you to gamify your business and engage customers.
Experiment with Tools
Snapchat tools like Captiona, Pepper Filters, and Delmondo are tools you can use to include keywords, implement more of your unique branding, and publish to more social media platforms. Experiment with the cornucopia of new tools to maximize your story.
The key to building a Snapchat audience is to post often. Take the time to learn how to use Snapchat and create content and promotions that will entertain and engage users.
When it comes to social media and Internet marketing, service is paramount. The professionals at Saba SEO have been providing businesses with outstanding service for more than ten years. Our specialties include social media management, SEO, SEM, web development, web design, and a host of other services. If you need help with your Internet marketing strategy, call one our knowledgeable consultants today at 858-277-1717.