Video continues to be king. Are you using video in your business marketing? Many brands are finding videos enhance their social media presence, and they use videos in their YouTube, Instagram, and Facebook marketing. Videos are often shared and increase brand awareness with a new audience. Ready to try video in your marketing strategy? Whether you’re creating videos on your own or outsourcing the task to a premier digital marketing and SEO company in San Diego, here are some tips on how to optimize video marketing in 2020.
Plan Your Content
What are your goals with video? Do you want to demonstrate how to use your products? Do you have new products that warrant a series of unboxing videos? Create a list of the different types of videos you can create.
Find Out What Your Customers Like
Try making several types of videos. Monitor the number of views and read the comments on the videos you post. This can help you determine what sorts of videos attract your brand’s customers.
Offer Value in Your Videos
Videos shouldn’t be used as simply tools to sell products. Your videos should offer something valuable to your customers. People should learn something new, get fresh ideas, or gain inspiration from your videos. Customers will continue to return to your videos if you give them something they value.
Always be consistent with your video spokespeople. Your videos are conversations with your customers, and your spokesperson is the personification of your product.
Use Keywords in the Titles
Always include some keywords in the titles of your videos because those titles show up in search results. This is a great way for new customers to find your business.
Make your videos interesting. Write scripts, use attractive backgrounds, and make sure your verbal communication is clear. This will keep customers watching your videos, boosting your SEO and brand recognition.
Whether you need a high-quality video or a responsive website, the team at Saba SEO can help you out. As one of the best marketing companies in San Diego, we have more than fifteen years of professional experience in digital marketing. Our experts can create a comprehensive marketing strategy for your business that’s sure to increase your online visibility and help you build a solid brand image. We specialize in video production, search engine optimization, content development, paid marketing, and social media management. To schedule an appointment with one of our experts, give us a call at 858-277-1717 today.