Search engine optimization (SEO) can be a challenge. While some SEO strategies require a lot of keyword searching, branding, and security, there are other complex problems that take more effort to resolve. Here are five of the most complex SEO problems and how to fix them, brought to you by the experts at Saba SEO, a premier provider of SEO services San Diego businesses rely on for high quality and unmatched expertise.
1. HTTPS Security
Have you upgraded your site to HTTPS? This is a secure upgrade from HTTP that Google looks for and rewards with positive SEO, and it also gives new customers some insight into your company by letting them know you’re giving them the most secure online experience possible. When people use Chrome, all websites that haven’t been upgraded to HTTPS get a Google warning stating the site isn’t secure.
2. No XML Sitemaps
An XML sitemap helps Google bots understand what’s on your website. It’s written in a code that helps the bots and improves your SEO. How do you determine if your site has XML sitemaps? Type in your website address and /sitemap.xml. You should then get multiple rows of code. Speak to your developer if you don’t get the sitemap or you end up on a 404 page. If you’re on WordPress, use the Yoast SEO plugin. This simple tool will create site maps for all your content.
3. Slow Speed
Slow speed hurts UX and SEO, and this is especially true for mobile users. The solution may require speaking to your webmaster about figuring out everything that’s slowing down your site. Reduced speed can be due to a cornucopia of reasons.
4. Internal Linking
Google is creating the ultimate database, which means sites that have good internal linking will be rewarded over sites that only have internal links on their main pages. Make sure you group together thematic pages and link between them to keep visitors on your page and demonstrate your superior expertise to Google.
5. Keyword Cannibalization
Using the same main keywords on multiple pages hurts your SEO. How do you solve it? Put together one big piece on that keyword and then post related content on other pages.
If you need help solving SEO problems and boosting the effectiveness of your online marketing practices, reach out to the experts at Saba SEO, one of the premier marketing companies in San Diego. Our team of specialists can help you with marketing campaigns, social media management, web development, search engine optimization, and much more. To find out more about our high-quality SEO services, give us a call today at 858-277-1717.