A social media strategy is simply a plan specific to your business needs that applies to everything you’ll do via your preferred social platforms. It’s important because it establishes the purpose behind what you present and how you interact with followers. Take a few tips from the experts at Saba SEO, one of the premier marketing companies in San Diego. If you’re looking to create or improve your own social media strategy, here’s what you’ll need to do.
Set Your SMART Goals
The foundation of your social media strategy should be based on goals that are specific, measurable, attainable, relevant, and timely (SMART). The details of these goals will be based on several factors, including:
• The nature of your business
• What you want to accomplish with social media
• The metrics that mean the most to you
• Your overall marketing strategy and business objectives
Get to Know Your Audience
Before you get social, create buyer or audience profiles based on data from your existing customer base. These fictionalized depictions will help you determine what type of content to produce and distribute. Once you know your audience, match their demographics with each social platform’s typical audience to find out which channels will likely serve you well. For instance, Facebook is a good choice if you want to boost brand awareness among a fairly diverse customer base, but smaller niche platforms can be equally effective for some businesses.
Check Up on Your Competitors’ Social Media Activity
A competitive analysis focused on your competitors’ social media engagement will give you an idea of what they’re already doing to reach the same audience. It’s also a great way to spot missed opportunities. For example, you may discover competitors aren’t responding well to certain customers’ needs via social media. You can put together a social media plan that addresses those needs.
Do a Social Media Audit/Set Up Your Accounts
If you’re already active on social media, do an audit to see what’s already working for you and what needs some tinkering. If you’re starting from scratch, set up accounts once you decide which channels to use. Also, learn which features each one offers so you’re not missing out on engagement opportunities. On a related note, use a content calendar tool to keep track of:
• What you’re posting
• When you post
• When you need to post new content
Lastly, always track your data, as this will let you see how well your social media strategy is working. In addition, reevaluate your strategy periodically to see where there’s room for improvement.
If your business needs skilled assistance with social media engagement and Internet marketing, look no further than the professionals at Saba SEO. Social media management is only one of our many specialties. We also offer expertise in everything from SEO to search engine marketing and web design. San Diego business owners should give one of our consultants a call today at 858-277-1717.