According to Statista, roughly 80 percent of the U.S. population shops online, which means there’s a lot of digital competition out there. Granted, some markets are more crowded than others, which can present some challenges if you’re trying to help clients stand out from the pack. One way to do this is to produce better content for your clients to increase their odds of performing well in a crowded market. The content marketing specialists at Saba SEO, one of the leading marketing companies in San Diego, offer some tips below.
Gather Fresh Audience & Market Insights
Improving content quality for your clients starts with fine-tuning what you know about their target audiences and the markets they’re focusing on. Even if this kind of research was already done previously, over time, things can change enough to affect how content performs. For instance, markets that were once fairly spare could now be much more crowded and competitive. Gathering fresh audience and market insights for your clients also allows you to:
• Produce content more in line with audience interests
• Figure out if certain target markets may be a bit too crowded
• Determine if there are underserved secondary markets worth exploring
Target Existing Customers
What you’re doing here is improving content quality for your clients by increasing the focus to include existing customers. Even in a crowded market, people who’ve taken the time and made the effort to take the desired action(s) in the past don’t want to feel neglected or overlooked. Otherwise, they could look for relevant content elsewhere—like from your clients’ competitors.
Spotlight Client Knowledge & Expertise
Content that clearly demonstrates expertise in a client’s niche, field, industry, or business increases target audience interest and trust. Whether it involves blogs, email attachments, or social media posts, this is also the type of informative and useful content Google often appreciates. Plus, it cuts through the clutter in a crowded market.
Make Content Easy to Digest
Even really good content isn’t going to perform well for your clients if it’s mostly a jumble of text and long paragraphs, especially in a crowded market. Improve content quality for your clients by presenting anything distributed online in a way that’s easy to understand. Steps that can be taken to accomplish this goal include:
• Using clear, descriptive headlines and subheads
• Breaking text up with bullets, images, and other visual guides
• Adjusting content length based on where it’s presented
• Having a specific focus and purpose for each piece of content
Finally, don’t forget about tools and techniques you can use to produce better content for your clients who are trying to compete in crowded markets. This is where you pay attention to keyword research, competitor stats, and engagement on various platforms. A/B testing is another technique that can be used to compare various content elements to determine what’s likely to perform better for your clients.
If you need a focused and effective content marketing strategy for your business, turn to Saba SEO. As one of the leading San Diego SEO service providers, we have designed results-oriented digital marketing strategies for businesses all over the globe. Our experts can provide fresh, unique, and fully optimized content for your business that’s sure to resonate well with your target audience and boost your online visibility. To schedule an appointment with one of our digital marketing specialists, give us a call today.