Organic search is somewhat fickle in that the results you’re expecting are sometimes not the ones you actually get. If this is what has you frustrated at the moment, there are often ways you can resolve organic search traffic issues. The first step is to find out what’s going on and why your organic results are off track. The San Diego SEO experts from Saba SEO suggest following these tips to get started.
Check Google Search Console
A good place to start when troubleshooting organic search traffic concerns is with Google Search Console, which will give you an easily accessible summary of your traffic patterns. Further investigate organic traffic issues on Google Search Console by checking for:
• Error or alert messages from Google that may be affecting organic results
• Crawl rate and crawl access to your various pages
• Any specific site errors
• Keyword issues by checking your keyword data
Look at Your Site’s Tracking Code
Something as simple as adjusting your site’s analytics plug-ins may cause tracking code issues and a dip in organic search traffic. Determine whether or not you have tracking code problems by going to the tracking code selection of your Admin page. Let your site’s developer or manager know ASAP if you discover any issues.
Check Your Links
Links that point back to your site can have an impact on organic traffic if they’re no longer functioning or relevant to your content. Majestic and Ahrefs are among the tools you can use to find out if you have any backlink problems. If you do, possible solutions include:
• Contacting the sites so they can replace broken links
• Disallowing links that are no longer relevant or of sufficient quality
• Submitting guest content to higher-quality sites to naturally gain new links
• Running influencer campaigns to reach out to online influencers and get backlinks of better quality
Lastly, organic search traffic sometimes dips because your content isn’t as relevant, easy to read, or focused as it should be. Even content that previously performed well could become less beneficial if it’s older or not updated. Look through your content and determine what needs updating, what’s no longer relevant, and what new content you can add.
These are just a few of the best ways to troubleshoot any issues you may be having with your organic search traffic. If you need help boosting the impact of your SEO strategy, call on the experienced professionals at Saba SEO, the experts on SEO San Diego companies trust for outstanding industry knowledge and high-quality service with integrity. Give one of our SEO specialists a call today at 858-277-1717.