With billions of people on social media and billions of competing sites, how can your organization stand out? Being thoughtful, creative, and original is key. Here are some tips on how to create engaging social media content, offered by the experts at Saba SEO, one of the most innovative marketing companies in San Diego.
Use photos. Wordy social media doesn’t stand out, but interesting photos do. Never use stock photos. Customers want to see real photographs. You can take a decent sharable photo using your smartphone. Take photos of your product, your staff, or even a local event featuring your product or service.
Infographics can be one of your best tools. You can take information from your current content and put it in a colorful infographic. This can be your brand message using a simple tool or piece of information or even a wise quote.
Video continues to be a strong medium. Create unboxing videos, demonstration videos, and even videos of your company or staff. These are widely viewed and shared.
If someone asks a question on your social media, make sure to answer it. This question could also become fodder for new content for your website.
Ask for Opinions
How do you get people engaged? Ask them for their opinions. Do they use condiments? When do they listen to podcasts? What are their favorite board games? Ask questions to engage.
One popular way to engage current customers and gain new followers is to offer contests. Ask people to tag a friend, and both can win a fabulous prize.
Use hashtags with your content. Tags like #ThrowbackThursday or #MondayMotivation can possibly bring in some new social media followers.
Follow the 33 Percent Rule
Always divide up your social media content into three parts: your business, your industry, and fun. Your business social media has to do with product releases, demonstrations, unboxing videos, and content sharing. Your industry content should be something industrywide. You may be in the car business, but an industry-related topic could be about favorite road trips. Fun is contests, behind-the-scenes photos or videos at your place of business, and a bit of whimsy.
If your business needs skilled assistance with social media engagement and Internet marketing, look no further than the professionals at Saba SEO. Social media management is only one of our many specialties. We also offer expertise in everything from SEO to search engine marketing and web design. San Diego business owners should give one of our consultants a call today at 858-277-1717.