Whether we’re talking about fashion, pop culture, or website design, one thing is certain: there will always be trends that come and go. With web design, this means keeping a close eye on what’s appealing most to online searchers. Below, the experts from Saba SEO, a premier San Diego web development company, put the spotlight on seven tweaks to consider incorporating into your website’s design in 2022.
1. Get Bold—Literally
It’s not easy to grab attention these days online, at least with website text. This is why one of the tweaks to consider in 2022 is to use bold type for certain words or phrases. The strategic use of bold type can have a noticeable and dramatic impact, especially if the rest of your website’s design is more on the minimal side.
2. Increase Page Speed
While not a new recommendation, this must-do tweak is still relevant if your site’s design is slowing things down. Any delays with loading can result in higher bounce rates and declines in traffic. Tweaks related to page speed involve:
• Compressing images
• Removing unnecessary elements
• Condensing code
3. Explore the Possibilities with Convention-Defying Visuals
It was inevitable to see a response to the standard approach to website design in which everything is neatly presented. The response is brutalism. It’s a way of presenting visuals in a way that’s purposely off-center or asymmetrical. It’s a tweak worth considering if mixing things up can work well for your website’s design.
4. Use Illustrations & Animation Loops
Consider shaking things up with a different approach to your visual elements in 2022. The top tweaks right now with website visuals are illustrations and animation loops. What you’re doing here is using either uniquely created illustrations or short animated loops to quickly grab attention or emphasize points.
5. Get Mobile-Friendly
As of the last quarter of 2021, more than half of all global website traffic was mobile. Attract the attention of mobile users likely to be interested in what you’re presenting online by fully embracing website design elements that create a better mobile experience. These include:
• Simple and intuitive search features
• Larger buttons
• Direct, concise content
• Conventional mobile icons or symbols
• A responsive design to ensure a proper display
6. Optimize for Voice Search
Siri, Alexa, and similar devices have made voice search more than just a novelty. In fact, it’s estimated about a third of the US population now uses voice-related search features. This means 2022 is definitely the time to tweak your site’s design with content and other elements that can be found easily by voice searchers.
7. Keep It Simple
The “everything but the kitchen sink” approach to website design is out the window. Today, website visitors prefer the simple and direct approach. If it’s been a while since you’ve decluttered your website’s design, simplify things in 2022 with:
• Only a few colors and tones
• Bare essentials with content elements
• Simple user-friendly navigation
At Saba SEO, we can help you redesign your website to optimize your online visibility. As a leading SEO company in San Diego, we have developed websites and improved the search engine rankings of businesses all over the globe. Our team relies on a variety of white hat tactics to help organizations reach out to more customers online and attract high-quality leads. We provide search engine optimization, web design, content development, social media management, and paid marketing services. Call one of our web design specialists today to schedule an appointment.