There are about a billion websites in the world, so searchers have no shortage of choices when it comes to what they can find online. If your site isn’t performing at its best, you may be missing out on the rewards that can come from having a well-designed website. Below you’ll find some tips for enhancing your website’s design in 2019, offered by the San Diego web design experts at Saba SEO.
Embrace Mobile Friendliness
Since 2015, Google has been all about putting mobile website design first. If you haven’t yet fully made your site user-friendly for smaller screens, a simple solution is a responsive website design that allows your site to be viewed easily on screens of all sizes.
Remove Website Clutter
It’s surprisingly easy for a website to become bogged down by excessive features over time, especially if you have an older site that’s been updated several times. An excessive number of website elements can also slow down your page load times and frustrate visitors. “Website clutter” could include:
• Complicated animations
• Long content that’s not easy to scan and read
• Lengthy videos
• Unevenly arranged images
• Unnecessary jargon or repetitive wording
Removing clutter also gives your site more white space, or blank areas, and studies show that more uncluttered space around content boosts comprehension by nearly 20 percent.
Simplify Your Navigation
Attention spans are ridiculously short today. If your site’s navigation is complicated, visitors will be more inclined to bail. Limit menus to no more than six or seven items, and be as descriptive as possible with your labels so visitors can quickly find what they’re looking for.
Use Social Media Share Buttons and CTAs
Your website and social media channels shouldn’t operate independently of each other. Encourage your site’s visitors to check out your social media pages by adding convenient social media share buttons on your website. Also, provide visitors with the right kind of nudging by using easy-to-spot calls to action.
Unique features, such as carefully selected color combinations and customized images or illustrations, can also make your website stand out for all the right reasons in 2019. If you’re still not sure where to start with your website design, tools such as Screaming Frog and MySiteAuditor can be used to perform a thorough audit of your site to show you what needs some attention.
Whether you’re looking to improve your website’s design or you need a specialist in search engine optimization, turn to Saba SEO. As a leading San Diego SEO company, we have more than a decade of experience in website development, search engine optimization, and online marketing. Our experts can create a responsive, mobile-friendly website for your business and provide high-quality content that’s sure to boost your online ranking. Call us at 858-277-1717 to talk to one of our web development specialists.