When designing your SEO (search engine optimization) strategy, web design is often forgotten. However, they go hand in hand. Google rewards good web design, so it boosts your SEO, but if your web design isn’t user-friendly, it can hurt your SEO. The San Diego web design experts at Saba SEO offer a few of the ways SEO and web design go together.
Web design that focuses on the user experience (UX) will keep viewers on your website. Potential customers will leave your website if it’s slow or difficult to navigate. Google notes this and will reward or penalize you accordingly.
More than half of all local searches are on mobile devices, which means you need to upgrade your site to responsive design. Responsive design scales your information and text to the device you’re using. If you’ve upgraded your site to responsive design, Google is happy and rewards you. If you haven’t upgraded your site, it hurts your overall SEO.
Before new customers want to share their personal information and give you their credit card numbers, they need to feel your site is legit. There are a couple of instant clues that can help potential customers confirm your site is safe.
One indicator is visual. Does your site look fresh and modern? This lets a new user see you’re a current business and you keep up with design trends. Your website has an FAQ page and tells customers who you are. Your site should also include referrals and customer comments.
Sketchy businesses use stock photos and impersonal design methods. Google rewards sites that are easy to navigate and have plenty of empty space. Who knew fixing your website could improve your SEO?
How do you show trust? By upgrading from HTTP to HTTPS. How do customers know you’ve done this? When they go to your site, they see a padlock icon adjacent to the web address indicating Google has deemed it secure, which shows you care enough about your customers to upgrade your site. It also indicates you keep up to date with the latest online security measures. This is so important that it affects your SEO.
A slow site is asking for visitors to go to your competitor. Customers also may believe your slow site is an indication of the type of customer service you provide. Google only rewards sites that provide stellar online experiences.
Whether you need an SEO specialist or a web design expert, call on Saba SEO. As a premier San Diego SEO company, we have almost fifteen years of experience in website development and digital marketing. We can create a responsive, mobile-friendly website for your business and provide high-quality content that is certain to boost your online ranking. Give us a call at 858-277-1717 to talk to one of our web design experts.