Not all businesses have created websites to promote their products and brands. An estimated one-third of all businesses have skipped creating a website altogether. Thanks to social media, a lot of those businesses have eschewed websites, believing their social media activity is enough of an online presence. The San Diego web design experts at Saba SEO offer these reasons you should have a website in the world of social media.
You Make the Rules
While websites offer freedom, social media platforms require users to follow their rules. Those rules can change if a platform suddenly decides to alter an algorithm, which leaves you with only the hope that your potential customers can still find your social media posts. When you have your own website, your customer knows where to find you and your posts. There are also more potential changes to business social media. Listing your product may be free now, but that social media platform may suddenly decide to start charging you. Your business website gives you freedom from uncertainty.
Hosting a website gives your business authority. Regular blog posts continue to build on your authority. With this authority, search engine optimization (SEO) ranks, which means when people are making an online search, your business will be closer to the first page, based on SEO. If you use only social media, your business will be listed many pages into the search, if at all.
A business website creates trust among potential customers. A well-built website confirms your authority and establishes your expertise on what you produce. Your business website is the home where customers know they can reach you, learn more about you, and continue to support your brand.
Easier to Make a Sale
While social media platforms like Instagram are known to increase sales, a business website means you can sell your products and make money your way. Hosting your own website allows you to create an email list you can control. You can sell products, and customers don’t have to worry about privacy or security issues.
Whether you need a search engine optimization specialist or a web design expert, call on Saba SEO. As a premier San Diego SEO company, we have more than a decade of experience in website development and search engine marketing. We can create a responsive, mobile-friendly website for your business and provide high-quality content that is certain to boost your online ranking. Give us a call at 858-277-1717 to talk to one of our web design experts.