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Understanding and Using Long-Tail Keywords

Long Tail Keywords in San Diego, CA

One of the most vital aspects of optimizing your website for search engines is the process of selecting and targeting specific keywords. Doing this helps Google and other search engines know what your content is focused on, and they’ll be able to send traffic to your site when relevant terms are used.

What Are Long-Tail Keywords?

Long-tail keywords are keywords that are specific phrases of three or four words or more. Some examples might include terms such as “women’s gyms in New York” or “long red velvet drapes”. They can also include full sentences or questions such as “How do I fold fitted sheets?”

Why Are Long-Tail Keywords Beneficial?

Because there is such a vast amount of information online, making your content stand out can be a challenge. One way to help your site show up higher in search results is to use long-tail keywords, which are more detailed than short-tail keywords and attract a very specific audience.

Because long-tail keywords are much more specific, fewer people may be searching for them–but you’ll also have far less competition. Since people searching for very specific terms are more inclined to make a purchase, your ROI can also improve by using longer keywords rather than their shorter counterparts.

How Do I Use Long-Tail Keywords?

Consider the sort of content on your site and ask yourself what sort of things your audience will be searching for. Ask yourself what kinds of questions they may be asking, and choose those sorts of phrases to target. Once you’ve created a refined list of long-tail keywords, revisit your content and determine where you can naturally incorporate them. In addition to using these in the content on your primary webpages, incorporating these words and phrases in blogs can also help.

When you’re working on optimizing your site, remember not to keyword-stuff. Besides being unattractive to search engines, it’s also likely to look unnatural and awkward, especially when you’re dealing with such specific terms. Instead, use related terms and synonyms to target your keyphrase of choice.

Saba SEO is a trusted SEM company in San Diego, specializing in SEO, social media, and AdWords. Give us a call today at (858) 277-1717 and discover additional tools and strategies to improve your online visibility and boost your bottom line!